Guaranteed To FIRE Up Your Sales

Attention condiment manufacturers large and small… and especially you – The Amazon Condiment Seller. There’s a hot product you need to know about right now!

Some recent spicy research from Mintel, shows a surging trend … in hot sauce!

“Mintel research shows that nearly a third of Millennials have purchased sriracha, compared to just under a quarter of US households overall. While this may be considered high for one specific (and still relatively new) flavour, this is still less than half of hot sauce use as a whole, suggesting the market is far from saturated.

While sriracha continues to be king of the Asian inspired sauces, we find new hot sauce brands in the US continue to experiment to see if they can unlock the next big flavour trend. Broadly, development areas appear to break into two areas: either looking to promote sauces linked to specific authentic cuisines or to promote different pepper varieties.” – Mintel Oct 2016.

It’s easy to understand why.

Hot sauce isn’t just a condiment. It’s a game, a badge of bravery, and a story to tell for years to come. It’s fun - haunted house fun! The niche opportunities are wide open, once your customer has conquered one bottle they’re looking for the next hit. It’s no surprise that brazen Millennials out-purchased Households in the Sriracha category.

Southwest Specialty Foods has created an ‘Ass Kickin Hot Sauce Challenge Book of Pleasure & Pain’ With 12 different sauces from their line. Gamifying hot sauce has become the more popular way to enjoy this intense condiment.

And hot sauce isn’t brand loyal.

Just like adrenalin junkies, hot sauce aficionado’s are looking for the next big head exploding rush, or that next flavour hit. This leaves a huge opportunity for both large and small manufacturers, to push boundaries in the taste and heat department. As a result, building a solid brand based on innovation.

As Mintel points out

“…development areas appear to break into two areas: either looking to promote sauces linked to specific authentic cuisines or to promote different pepper varieties.”

This brand disloyalty also paves the way for new sellers to enter the market without a fear of being swallowed up by the big players. Just a few twists of the Social Media grinder and a sprinkle of PPC will expose you as The Next Best Thing In The Pursuit Of Hot Saucery.

Hot Saucery...Cute name (someone already owns it fyi).

This firey trend isn’t going anywhere soon, it’s fun, exciting, and progressive and the market is far from saturated. Get in now, be innovative and you can dominate for years!