SHOULD YOU WRITE YOUR AMAZON PRODUCT DESCRIPTION WITH AI?

Last year, I was having a conversation with a colleague who was freaking out about AI. Determined that it was going to be the death of her copywriting business, she couldn’t be talked off the cliff. Fast forward to almost a year later and she’s finding herself fully booked for AI rewrite work, traveling the world, and generally not freaking out about AI. After losing clients to AI, they’re returning, with fistfuls of generic, dull copy filled with annoying errors. And she’s rewriting it all so they can claw back their lost readers.

And it got me thinking about Amazon AI copy. And while I haven’t tried all the tools that exist, the ones I have tried, live up to that generic, dull copy filled with annoying errors vibe.

This is from Jungle Scout. I can’t remember what I fed the AI, but it chose the keywords.

• Bread Box for Kitchen Countertop: Bread Container with Bread Buddy Dispenser, Metal Storage Box Keeps Fresh Bread Slicer for Homemade Loaf, Airtight Loaf Keeper & Countertop Storage – Panera-Style Bread Holder for Home & Kitchen.

• Bread box for kitchen countertop: This large bread box is made of sturdy metal and features a tight-fitting lid to keep your freshly baked bread crisp and delicious. Its sleek black and white design will add a modern touch to any kitchen countertop.

• Bread container storage airtight loaf: This bread container storage is airtight, ensuring your homemade loaf stays fresh and moist for up to weeks at room temperature. It also prevents odors, pests, and moisture from affecting the taste of your bread.

• Bread slicer for homemade bread: Whether it’s artisanal loaves or soft sandwich rolls, this stainless steel bread slicer makes it easy to achieve thin, even slices quickly and effortlessly without squashing the loaf or wasting any precious crumbs!

• Bread keeper: Keep your freshly baked bread tasting its best with this handy stainless steel bread keeper which easily stores away in an upright position so you can reclaim valuable countertop space in the meantime!

And this is ChatGPT fed with the above bullets.

• Bread Box for Kitchen Countertop: This multifunctional bread container features a built-in bread buddy dispenser, keeping your homemade loaf fresh with its metal storage box, airtight loaf keeper, and offering convenient countertop storage—a Panera-style bread holder for your home and kitchen.

• Bread Box for Kitchen Countertop: This sleek metal bread box with a tight-fitting lid keeps your freshly baked bread crisp and delicious, adding a modern touch to any kitchen countertop.

• Bread Container Storage Airtight Loaf: Ensure your homemade loaf stays fresh and moist for weeks with this airtight bread container, preventing odors, pests, and moisture from affecting its taste.

• Bread Slicer for Homemade Bread: Slice artisanal loaves or soft sandwich rolls effortlessly with this stainless steel bread slicer, achieving thin, even slices without squashing the loaf or wasting crumbs.

• Bread Keeper: Maintain the freshness of your bread with this stainless steel bread keeper, which stores upright to save countertop space while preserving your bread's delicious taste.

Here’s what I might write:

• ONLY FOR REAL BREAD LOVERS: It’s the bread box for kitchen countertop you love, but with a stainless twist making it a more airtight loaf keeper. This sleek metal bread box also features the Bread Buddy Dispenser inside, so your loaf stays even fresher!

• SMOOTH ROLL TOP BREAD BOX: Forget thin bamboo door panels that crack and sticky rolling. Those roll top bread boxes are frustrating to open and close. But this sleek metal bread box has a PrecisionGlide lid for a satisfyingly smooth open and close.

• WITH BREAD SLICER FOR HOMEMADE BREAD: Inside our large bread box is a heavenly surprise! Slice artisanal loaves or soft sandwich rolls effortlessly with this stainless steel bread slicer, achieving thin, even slices without squashing the loaf or wasting crumbs.

• MORE STABLE AND HYGIENIC: Notice the feet on this upright bread storage box! Not only are they more stable, but they raise your double bread box off the counter for hygiene! Save space and keep your kitchen counter clean with the SMISH bread keeper.

• EASY TO ASSEMBLE: Assemble your 15” tall bread storage container in time for breakfast! Save space while enjoying heavenly fresh bread every day without worrying about spoilage or clutter. Makes a great gift for a bread lover who needs better storage too!

Five Pros of Writing with AI

• It’s fast

• It’s not too bad if you need to throw a listing online quickly

• It’s easy for people who can’t write

• It helpful for people on a budget, or who don’t want to pay a writer

• It can offer some good lines (I liked the bones of bullet #4 from Jungle Scout’s tool)

Five Cons

• It didn’t seem to understand TOS (using the words pest etc)

• It’s a little generic. You’ll find this copy on your competitor listings “add a modern touch to any countertop”

• It can sound a little wordy and strange.

• The SEO placement isn’t very smooth

• Can’t comprehend more than what it is fed. Aka, the listing will be as good as the operator driving the AI.

So there’s a live working example and some pros and cons. Now it’s up to you to decide, AI or human touch?