Many of you have heard the saying “Enter the conversation taking place in your customer’s mind”, quoted by Robert Collier. But while those conversations are somewhat obvious after a little research, there are others that our customers have that are often overlooked. Find out what they are and how to address them.

If you’re not exploiting the world of Product Testing, you really should! It’s a fantastic way to create fun, interesting provable claims in your Amazon Product Description that turn shoppers into buyers!