Stacey Hancock 8/29/24 Stacey Hancock 8/29/24

How to Feed the New Amazon AI Search for Better Results.

Amazon Search has completely changed, obliterating the lines between questions and answers and searching for items. Is your listing optimized for this change? Find out what's going on and how to use it as a base to make your listing work harder..

Stacey Hancock 7/23/24 Stacey Hancock 7/23/24

Optimization Beyond Keywords. A Lesson from Rolex and Von Dutch.

How does Rolex use positioning to prevent its brand from becoming cheap? And how did Von Dutch lose their cool factor through a positioning misstep? And how can YOU use this knowledge to revive a dead product on Amazon?

Stacey Hancock 6/25/24 Stacey Hancock 6/25/24

Have You Discovered this Surprising SEO Blind Spot in Your Amazon Listings?

Uh oh, are you overlooking the unsung hero of SEO? Find out where it is in your Amazon Listing so you can index faster and better your chances at ranking!

Stacey Hancock 6/18/24 Stacey Hancock 6/18/24

Solving The Customer Problem: What it Really Means

Many of you have heard the saying “Enter the conversation taking place in your customer’s mind”, quoted by Robert Collier. But while those conversations are somewhat obvious after a little research, there are others that our customers have that are often overlooked. Find out what they are and how to address them.

Stacey Hancock 6/11/24 Stacey Hancock 6/11/24

8 Reasons Why Features DO Sell On Amazon.

Some people say that features don’t sell on Amazon. I’ve found that they do, so it's important to include them in your Amazon Product Description.

Stacey Hancock 6/6/24 Stacey Hancock 6/6/24

A+ Content. Standard vs Premium Which One Converts Best?

A+ Premium vs A+ Standard. Which one do you think is best for Amazon Shoppers and Amazon Sales Conversions

Nick Hodge from Sellers Arena 6/1/24 Nick Hodge from Sellers Arena 6/1/24

Opting Out of Amazon’s AI Listing Optimization Program

Amazon is automatically enrolling Sellers into their auto AI Listing Optimization Program. Stay in control of your creative and read more to find out how to opt out.

Stacey Hancock 5/29/24 Stacey Hancock 5/29/24

Q&A Your Way to More Sales.

Did you know approximately 50% of all shoppers leave a product description when they can’t find the answer to their question? Find out how to harness the power of this section in your Amazon Product Description.

Stacey Hancock 5/23/24 Stacey Hancock 5/23/24

AI Copywriting. Yes or No?

AI Copywriting is fast becoming popular, but is it all it’s cracked up to be? I weigh in on the topic of AI.

Stacey Hancock 5/22/24 Stacey Hancock 5/22/24

Emotions In Amazon Product Descriptions

Do Product Descriptions require emotional advertising copy? Read more to find out how to handle emotions at this stage of the buyer journey.

Stacey Hancock 5/21/24 Stacey Hancock 5/21/24

A+ Content “Need-to-Knows”

Discover my top 10 Factoids about Amazon A+ Content. I’ll bet there’s at least one in there you didn’t know.

Stacey Hancock 5/20/24 Stacey Hancock 5/20/24

Drop It Like It’s Hot

If you’re not exploiting the world of Product Testing, you really should! It’s a fantastic way to create fun, interesting provable claims in your Amazon Product Description that turn shoppers into buyers!

Stacey Hancock 3/3/24 Stacey Hancock 3/3/24

Amazon Backend Search Terms Update

Check your Amazon Account friends! We’re going back to 500!

Stacey Hancock 3/1/24 Stacey Hancock 3/1/24

From SEO KW to Generative AI. Meet Rufus.

“Rufus is an expert shopping assistant trained on Amazon’s product catalog and information from across the web to answer customer questions on shopping needs, products, and comparisons, make recommendations based on this context, and facilitate product discovery in the same Amazon shopping experience customers use regularly” - https://www.aboutamazon.com/news/retail/amazon-rufus

Find out what you need to do with your Product Descriptions now that Rufus is on the scene.

Stacey Hancock 2/28/24 Stacey Hancock 2/28/24

Long or Short Bullets?

Short bullet points on Amazon or long bullets? Which is best? I weigh in on this long asked question.

Stacey Hancock 1/9/24 Stacey Hancock 1/9/24

To Bundle or Not To Bundle?

What are the benefits of bundling and when should you do it? And if you don’t bundle, what’s the alternative for your FBA products? Find out why bundling isn’t always necessary and what you can do instead with your Amazon Product Description to secure those sales.

Stacey Hancock 10/12/23 Stacey Hancock 10/12/23

Mobile Optimization.

What is mobile optimization and why is it so important?

Stacey Hancock 1/12/23 Stacey Hancock 1/12/23

Know Your Numbers

If you’re a new seller and making no sales - here’s what you need to focus on first.

Amazon Copy Blog.