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From SEO KW to Generative AI. Meet Rufus.
“Rufus is an expert shopping assistant trained on Amazon’s product catalog and information from across the web to answer customer questions on shopping needs, products, and comparisons, make recommendations based on this context, and facilitate product discovery in the same Amazon shopping experience customers use regularly” - https://www.aboutamazon.com/news/retail/amazon-rufus
Find out what you need to do with your Product Descriptions now that Rufus is on the scene.
- A+ Content
- A+ Premium
- amazon copywriting
- amazon FBA
- amazon product descriptions
- amazon reimbursements
- amazon reviews
- amazon SEO
- backend search terms
- benefits
- copywriting
- ctr
- data
- emotional copywriting
- FAQ
- features
- generative AI
- generic keywords
- images
- listing optimization
- positioning
- private label
- product inserts
- product research
- reviews
- rufus
- sales