Amazon Copy Blog.

From SEO KW to Generative AI. Meet Rufus.

From SEO KW to Generative AI. Meet Rufus.

“Rufus is an expert shopping assistant trained on Amazon’s product catalog and information from across the web to answer customer questions on shopping needs, products, and comparisons, make recommendations based on this context, and facilitate product discovery in the same Amazon shopping experience customers use regularly” - https://www.aboutamazon.com/news/retail/amazon-rufus

Find out what you need to do with your Product Descriptions now that Rufus is on the scene.

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