Stacey Hancock 9/18/24 Stacey Hancock 9/18/24

Supplies, Subscriptions, and Sets: The Ideal Amazon Seller Strategy?

What would a seasoned copywriter sell on Amazon if she had to choose? From evergreen supplies to collectables, after 10 years of writing Amazon Product Descriptions, I share some insights on winning product categories and strategies.

Stacey Hancock 8/29/24 Stacey Hancock 8/29/24

How to Feed the New Amazon AI Search for Better Results.

Amazon Search has completely changed, obliterating the lines between questions and answers and searching for items. Is your listing optimized for this change? Find out what's going on and how to use it as a base to make your listing work harder..

Stacey Hancock 7/30/24 Stacey Hancock 7/30/24

How Sharing Fuels Reviews: Insights for Boosting Amazon Ratings

Only 1-3% of all Amazon shoppers will leave you a review, and many of those will be the “sharing type”. Find out how to talk and listen to this type of reviewer, so you can sell more on Amazon.

Stacey Hancock 7/23/24 Stacey Hancock 7/23/24

Optimization Beyond Keywords. A Lesson from Rolex and Von Dutch.

How does Rolex use positioning to prevent its brand from becoming cheap? And how did Von Dutch lose their cool factor through a positioning misstep? And how can YOU use this knowledge to revive a dead product on Amazon?

Stacey Hancock 7/22/24 Stacey Hancock 7/22/24

8 Ways I’m Using AI to Hack My Writing.

While other copywriters believe the sky is falling with AI, many others are utilizing AI tools to enhance their writing, while creating more space and time for better work! Here’s what I’m using it for.

Stacey Hancock 6/25/24 Stacey Hancock 6/25/24

Have You Discovered this Surprising SEO Blind Spot in Your Amazon Listings?

Uh oh, are you overlooking the unsung hero of SEO? Find out where it is in your Amazon Listing so you can index faster and better your chances at ranking!

Stacey Hancock 6/18/24 Stacey Hancock 6/18/24

Solving The Customer Problem: What it Really Means

Many of you have heard the saying “Enter the conversation taking place in your customer’s mind”, quoted by Robert Collier. But while those conversations are somewhat obvious after a little research, there are others that our customers have that are often overlooked. Find out what they are and how to address them.

Stacey Hancock 6/11/24 Stacey Hancock 6/11/24

8 Reasons Why Features DO Sell On Amazon.

Some people say that features don’t sell on Amazon. I’ve found that they do, so it's important to include them in your Amazon Product Description.

Stacey Hancock 6/6/24 Stacey Hancock 6/6/24

A+ Content. Standard vs Premium Which One Converts Best?

A+ Premium vs A+ Standard. Which one do you think is best for Amazon Shoppers and Amazon Sales Conversions

Stacey Hancock 6/4/24 Stacey Hancock 6/4/24

2024 Amazon Prime Day Checklist.

Are you ready for Prime Day 2024? Discover what you need to do to make this once a year event a success for you! An Amazon FBA Seller must-read.

Nick Hodge from Sellers Arena 6/1/24 Nick Hodge from Sellers Arena 6/1/24

Opting Out of Amazon’s AI Listing Optimization Program

Amazon is automatically enrolling Sellers into their auto AI Listing Optimization Program. Stay in control of your creative and read more to find out how to opt out.

Stacey Hancock 5/29/24 Stacey Hancock 5/29/24

Q&A Your Way to More Sales.

Did you know approximately 50% of all shoppers leave a product description when they can’t find the answer to their question? Find out how to harness the power of this section in your Amazon Product Description.

Stacey Hancock 5/27/24 Stacey Hancock 5/27/24

Product Inserts and Getting Reviews.

Product Inserts and Getting Reviews. What can you do? What can’t you do? What should you do… and what must you do! I do a quick review of Serious Seller Podcast #564 while helping you understand product inserts and Amazon Reviews

Stacey Hancock 5/22/24 Stacey Hancock 5/22/24

Emotions In Amazon Product Descriptions

Do Product Descriptions require emotional advertising copy? Read more to find out how to handle emotions at this stage of the buyer journey.

Stacey Hancock 5/21/24 Stacey Hancock 5/21/24

A+ Content “Need-to-Knows”

Discover my top 10 Factoids about Amazon A+ Content. I’ll bet there’s at least one in there you didn’t know.

Stacey Hancock 5/20/24 Stacey Hancock 5/20/24

Drop It Like It’s Hot

If you’re not exploiting the world of Product Testing, you really should! It’s a fantastic way to create fun, interesting provable claims in your Amazon Product Description that turn shoppers into buyers!

Stacey Hancock 2/28/24 Stacey Hancock 2/28/24

Long or Short Bullets?

Short bullet points on Amazon or long bullets? Which is best? I weigh in on this long asked question.

Stacey Hancock 1/9/24 Stacey Hancock 1/9/24

To Bundle or Not To Bundle?

What are the benefits of bundling and when should you do it? And if you don’t bundle, what’s the alternative for your FBA products? Find out why bundling isn’t always necessary and what you can do instead with your Amazon Product Description to secure those sales.

Stacey Hancock 1/12/23 Stacey Hancock 1/12/23

Know Your Numbers

If you’re a new seller and making no sales - here’s what you need to focus on first.

Stacey Hancock 10/13/20 Stacey Hancock 10/13/20

How To Fix a Negative Star Rating (3 or less)

You’re getting a solid 3-Star Rating and it’s not good enough. Find out why this could be the case and how to make your Amazon Product Description generate a better quality of review.

Amazon Copy Blog.