Stacey Hancock 9/18/24 Stacey Hancock 9/18/24

Supplies, Subscriptions, and Sets: The Ideal Amazon Seller Strategy?

What would a seasoned copywriter sell on Amazon if she had to choose? From evergreen supplies to collectables, after 10 years of writing Amazon Product Descriptions, I share some insights on winning product categories and strategies.

Stacey Hancock 8/29/24 Stacey Hancock 8/29/24

How to Feed the New Amazon AI Search for Better Results.

Amazon Search has completely changed, obliterating the lines between questions and answers and searching for items. Is your listing optimized for this change? Find out what's going on and how to use it as a base to make your listing work harder..

Stacey Hancock 7/23/24 Stacey Hancock 7/23/24

Optimization Beyond Keywords. A Lesson from Rolex and Von Dutch.

How does Rolex use positioning to prevent its brand from becoming cheap? And how did Von Dutch lose their cool factor through a positioning misstep? And how can YOU use this knowledge to revive a dead product on Amazon?

Stacey Hancock 6/11/24 Stacey Hancock 6/11/24

8 Reasons Why Features DO Sell On Amazon.

Some people say that features don’t sell on Amazon. I’ve found that they do, so it's important to include them in your Amazon Product Description.

Stacey Hancock 5/29/24 Stacey Hancock 5/29/24

Q&A Your Way to More Sales.

Did you know approximately 50% of all shoppers leave a product description when they can’t find the answer to their question? Find out how to harness the power of this section in your Amazon Product Description.

Stacey Hancock 5/23/24 Stacey Hancock 5/23/24

AI Copywriting. Yes or No?

AI Copywriting is fast becoming popular, but is it all it’s cracked up to be? I weigh in on the topic of AI.

Stacey Hancock 3/3/24 Stacey Hancock 3/3/24

Amazon Backend Search Terms Update

Check your Amazon Account friends! We’re going back to 500!

Stacey Hancock 3/1/24 Stacey Hancock 3/1/24

From SEO KW to Generative AI. Meet Rufus.

“Rufus is an expert shopping assistant trained on Amazon’s product catalog and information from across the web to answer customer questions on shopping needs, products, and comparisons, make recommendations based on this context, and facilitate product discovery in the same Amazon shopping experience customers use regularly” - https://www.aboutamazon.com/news/retail/amazon-rufus

Find out what you need to do with your Product Descriptions now that Rufus is on the scene.